HYUNDAI MESSAGE: HOW WE DID IT
WE WENT TO HOUSTON,
STEPH, THE ASTRONAUT’S DAUGHTER WROTE HIM A NOTE
WE SCANNED THE NOTE
BROKE DOWN EVERY LETTER, EVERY CURVE, CALCULATING RADIUSES, LENGTHS
TO RETAIN ITS AUTHENTIC WRITTEN ORGANIC SHAPE RATHER THAN USE A TYPICAL CG FONT
WE LAYED IT OUT ON A DRY LAKE BED
MAKING IT AS LARGE AS POSSIBLE
THE RESULT WAS:
NEARLY 60 MILLION SQUARE FEET
(NOT A TYPO: 60 MILLION!...)
WE FIGURED WHICH BEST WAY TO WRITE ON THE GROUND
DESIGNED MANY OPTIONS
INCLUDING AN HYDRAULIC RAKE SYSTEM
AFTER TESTING WE DECIDED TO USE CHAINS
WITH LONG SPIKES MOUNTED ON THE TIRES
FOR BETTER WRITING EFFICIENCY
WE DEVISED A SYSTEM OF TINY FLAGS (UNSEENABLE FROM ABOVE)
ON THE OUTER PERIMETER AND CENTER LINE OF EACH LETTER
USED 10'S OF THOUSANDS OF FLAGS.
TANDEM CREWS OF MANY LAND SURVEYORS, ENGINEERS, LEAD MEN AND FLAG HANDLERS
SPENT 10 DAYS STRAIGHT PLACING THESE FLAGS WITH USE OF LATEST GPS EQUIPMENT
ACCURATE TO A 1/4".
THROUGH BELOW FREEZING TEMPERATURES, WIND, RAIN AND HOT DESERT DAYS MY ART DEPARTMENT TEAM LED BY BRIAN JAMES AND RAY VANNATTA MADE SURE IT WAS PERFECT
WE PLACED 100's OF SIGNS TO INDICATE START OF LETTERS, TURNS AHEAD, U TURNS ETC...
EACH LETTER HAD TO BE DRIVEN 3 TIMES WITH A SLIGHT OFFSET FROM PREVIOUS TIRE MARKS TO INSURE VISIBILITY FROM HIGH ABOVE
HAD MANY SPECIFIC MEETINGS WITH PRECISION DRIVERS TO INSURE UNDERSTANDING OF INFORMATION
AS WE ONLY HAD 1 CHANCE
NOT BEING ABLE TO ERASE ANY WRONG TIRE MARKS
AND OFF THEY WENT.... 1 CHANCE...PERIOD
CRAIG HUNTER, OUR PRECISION DRIVER LEADING HIS TEAM...
THE RESULT WAS FLAWLESS
BEHIND THE SCENES
BELOW
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